Nikhil Kamath's Gruhas spearheaded a ₹12.5 Cr seed round in LehLah, a content commerce platform enabling creators to monetize their influence via affiliate links. Founded by Ashna Ruia (Essar Group), LehLah partners with major e-commerce and D2C brands, boasting a 46% monthly GMV increase and over 700,000 content pieces. The funding will boost product development and brand visibility in the booming influencer-led commerce space.
Source:- Financial Times
Kamath Backs Creator Economy: Nikhil Kamath's Gruhas leads ₹12.5 Cr funding in content commerce platform LehLah.